Without the proper investment of time and money, content marketing mistakes are easy to make. Dormant Facebook feeds, poorly written blogs, website copy that’s not optimized for SEO – these are just a few common signs of unsuccessful content. Whether you’re an enterprise level corporation or small business, every brand […]

Content online can generally be separated into two categories: topical and evergreen. Being topical is a great way to join the conversation online about current events or trends. It may also earn you a short-term spike in traffic, which shouldn’t be discounted. However, evergreen content pays off nicely over time. […]